Imagine yourself as a customer browsing your website. How was the experience? Did the site load quickly? Was it easy to navigate? Did you find the information you need quickly?
If you answered no to these questions, you need to act fast. All these affect the user experience of your customers on your website. So, if you let these issues such as a slow loading speed or complicated navigation persist, you’re not doing your customers and your business a favor.
As experts in web design and development, we’ve seen websites with less than satisfactory user experience and ended up not attracting more traffic. Don’t let this happen to your business.
But why is user experience important when designing your website?
1. It Brings You Traffic
Research shows that 88% of online users are less likely to return to a website with poor user experience. That’s more than half of potential customers for your business. Let that number sink in.
Building a website just for the sake of having one will not bring you traffic if its user experience is subpar. Poor user experience can leave your visitors frustrated, which may lead to them not coming back to your site and visiting your competitors instead.
2. Great User Experience Provides Structure
You want customers to have an easy, quick way of getting from one page to another. You want them to see what services you can offer right off the bat.
What does user experience have to do with these? Everything.
User experience plays an important role when it comes to your website’s structure and navigation. By taking into consideration the path of your visitors when they land on your site, you can provide better navigation. This allows them to get to the information they need without distractions.
3. Google Will Love You for It
Google has always emphasized the importance of building websites for the users. If you can deliver a satisfying user experience for your visitors, Google can award your website with better rankings on search engine results pages.
But, how does Google determine if your website has a great user experience?
The answer is pretty simple.
Google looks into analytics data to evaluate the performance of your website. Metrics like bounce rate and dwell time (the time users spent on a page) are used to evaluate how easy it is for your visitors to navigate or use your website.
4. User Experience Drives More Conversions for Your Business
We go back to the question – will you stick with a business that doesn’t provide a great online experience?
When it comes to digital transactions, user experience can be the deciding factor for your visitors to convert into customers.
Think of it this way: If customers have a hard time locating the checkout button for your ecommerce site, how will they complete a transaction?
Great user experience contributes to how your visitors move across your website. More than that, it guides them into making decisions because you have already defined the path they can take – from the homepage to a conversion page.
5. It Supports Your Content Marketing Efforts
User experience is not just about how your website looks and how easy it is you make it for customers to browse your website. It contributes to your content marketing efforts.
Designing your website with user experience in mind provides you with a more effective framework of presenting your content.
For example, you have a service page that stands at the center of your content marketing strategy. If you’ve mapped the journey of your visitors from this service page to other areas of your website that leads to conversion, it’s a win for your business.
6. Earn the Trust of Your Customers
Finally, user experience helps in building trust and credibility.
How so?
One look at your website may be all that it takes for customers to judge your business whether it’s credible or not. If your website does not reflect the brand that you claim to be, customers may not look at you as credible enough.
With great user experience, you can reinforce your brand’s identity and guide your customers through making better decisions as they transact with your business.
Make user experience a priority when designing your website. Don’t worry. We’re here to help you.